Apple Ad Exec aims to more than double ad revenue with new ads for iOS

Apple Ad Exec aims to more than double ad revenue with new ads for iOS

Enlarge / Apple’s headquarters as seen in Apple Maps. Samuel Axon According to Bloomberg reporter Mark Gurman, Apple plans to significantly increase its ads business and has already internally evaluated the possibility of adding ads to the iPhone’s Maps app, with other potential additions on the horizon. The shift may be partly caused by a … Read more